For ecommerce businesses with a physical presence, local SEO is crucial to driving foot traffic and increasing local sales. As an established local ecommerce SEO agency, we specialize in optimizing your online presence to attract more customers to your brick-and-mortar stores.
Unlike traditional SEO which focuses on national or international ranking, our localized SEO strategies help customers in your area find your business when searching online. With our expertise in on-page optimization, local citations, and link building, we make your stores visible and discoverable locally.
Here are some of the proven local SEO tactics we use for ecommerce businesses:
Optimized Google Business Profile listing
Your Google Business Profile serves as your digital storefront on Google. We optimize your Google Business Profile listing, including:
- Complete and accurate business information and categories
- Engaging store photos
- Detailed services, products, and brand descriptions
Having an optimized Google Business Profile establishes your business’ legitimacy on Google and gives customers the information they need to visit your stores.
Local keyword targeting
To attract nearby customers, we research and target geographic and local intent keywords like “furniture shop in Oakland” within your content. These localized terms and phrases are what potential customers use when searching for businesses in their area.
By optimizing your pages and blogs around these terms, we can improve your visibility and traffic from customers looking for stores like yours in their city.
Local link building
Link building remains one of the top ranking factors for local SEO. Our link building strategies for ecommerce businesses include:
- Classified ads on locally popular directories like Yelp
- Locally optimized press releases
- Local business associations and chamber of commerce
- Optimized profiles on industry-specific directories
These high-authority local links signal to Google that your business is a trustworthy part of the community, resulting in better local rankings.
Local content creation
We create locally-optimized blog posts and pages that engage customers in your geographic regions. This niche local content shows you understand your audience and gives search engines relevant pages to index for local SEO.
For ecommerce brands with multiple store locations, we optimize each store independently to rank for its surrounding area. Our location-specific optimization helps customers easily find the nearest store location.
We also make sure your website and internal links between locations are optimized for local SEO performance. Our geo-targeted approach drives foot traffic to each of your physical stores.
Measurable local rank tracking
We use advanced tracking tools to monitor your local SEO progress, including:
Google Business Profile analytics
Local rank tracking for targeted keywords
Traffic metrics from local sources
Lead and sale conversion numbers
By measuring key local SEO metrics, we can refine our optimization efforts for the highest ROI.
Customized local SEO solutions
As an established local ecommerce SEO agency, we customize unique strategies scaled to your brand’s locations, products, and audience. Our tailored optimization helps you:
- Increase website traffic from local searches
- Build visibility and connections in your community
- Drive foot traffic to boost in-store sales
- Develop trust and authority for your brand
- Outrank local competitors
For local SEO that maximizes your ecommerce presence and conversions, choose our agency. Contact us for a free consultation today!