Discover which keywords you actually need to target to grow your visibility, website traffic and sales

Are you fed up with the keywords you rank for not driving traffic? And let me guess, the keywords that do drive traffic don’t lead to sales? Well, I can help you.

My name is Daniel Lee, and I have more than 14 years of SEO experience. I believe in human-centric SEO research, a data-driven process that goes beyond just keywords. I uncover the intent behind searches, understand your target audience, and craft a comprehensive keyword strategy that grows brand visibility, drives high-quality traffic, and boosts sales.

Some of the amazing brands I have worked with

The problem: You don't know which keywords to target, and the ones you do rank for aren't delivering results

Keyword research can be much harder than you realize for several reasons:

  • You don’t have the tools or experience to uncover the right keywords for your business
  • You are lacking the data needed to make informed decisions about which keywords offer the best opportunity to make a sale while also being easier to rank for
  • The search intent is mismatched to your content and so you don’t maintain or improve your search rankings
  • The keywords you are ranking for are sending visitors to your store, but they aren’t converting
  • All of the above issues are time consuming to fix and you are already snowed under with under tasks

I can help you with all of this.

The solution: Expert keyword research tailored for ecommerce stores, your business, and your target audience

With 14 years of experience in SEO, I have learned how to identify the right keywords for you to target. I factor in relevance, search volume, intent, and difficulty to ensure that your SEO campaigns focus on the search terms that will deliver the results you want.

I then strategically arrange these keywords according to your sales and marketing funnel, ensuring that we are engaging your audience correctly and using the best calls to action.

These keywords form the basis of your content strategy and on-page optimization, which I will implement on your site.


Generated from SEO Campaigns


Years of Experience


International Expertise

What's next: Get a free live SEO and content audit of your ecommerce store where I analyze your current keyword optimization

Want to know what your next steps should be? Schedule a free live SEO and content audit with me. I will analyze your website live with you and identify what you are doing well and what needs improvement.

After the live audit, if you want a more in-depth analysis and strategy, I will conduct a full SEO, content and UX audit for you, complete with a detailed breakdown of the steps you need to take to start growing your brand visibility, driving more traffic to your website, and converting more visitors into customers.

The live audit is completely free, with no strings attached. If you don’t want anything else after the audit, you are free to go and action the advice I give you on the call.

To schedule a live audit with me, simply complete the short form by clicking this link: free ecommerce SEO audit.

SEMrush Certified Agency Partner
Shopify Partners

I am a SEMrush Certified Agency Partner and Shopify Partner

I am proud to be a Semrush Certified Agency Partner and a Shopify Partner.

The Semrush certification showcases my expertise and proficiency in utilizing Semrush’s powerful tools to deliver exceptional SEO results for my ecommerce clients. By combining my deep understanding and experience of ecommerce SEO with Semrush’s advanced features, I am well-equipped to help my clients outrank their competitors, maximize online visibility, and drive sustainable growth.

As a Shopify Partner, I leverage my extensive knowledge of the Shopify platform to optimize online stores, enhance user experience, and boost sales performance.

My dual partnerships with Semrush and Shopify enable me to provide comprehensive and effective ecommerce solutions tailored to each client’s unique needs.

What people say about me

Dan is a versatile marketing specialist with a proven track record of enhancing a business’s digital footprint and was the go to for advice on SEO at the firm. He’s strategic, commercially minded, and a great team player.

Rachel Francis
Source: LinkedIn Recommendations

Dan is a fantastic person to work with on digital projects. He’s always thinking of new ideas to solve problems, and was very helpful with my professional development in SEO when we worked together.

Daniel Cody
Evening Standard
Source: LinkedIn Recommendations

Knowledgeable, trustworthy, patient, helpful … For any online work, look no further … My company genuinely believe we have struck gold.

Georgia Stylianou
Source: LinkedIn Recommendations

Delivered consultancy to improve our site SEO, improve search terms and make recommendations for general website performance. All of which were extremely useful … a pleasure to work with.

Alanna Clear
Parent Infant Foundation
Source: Google Reviews
10 Awesome Copywriting Frameworks for Ecommerce Product Descriptions

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My ecommerce SEO services

I provide a range of expert SEO services to help ecommerce stores drive brand visibility, sales, and revenue. In my 14 years of SEO experience, I have helped businesses drive tens of millions of dollars in added revenue. 

Click the links to find out more about how I can help your business succeed.

Find out what's holding back your sales! Get your FREE ecommerce SEO audit by clicking the button below.