ECOMMERCE BEAUTY SEO AGENCY

Don't be just another pretty face: stand out with human-centric SEO

Standing out online isn’t about vanity, it’s about visibility. Traditional SEO often leaves beauty brands blending in, missing beauty-obsessed audiences and struggling to convert browsers into loyal customers.

My name is Daniel Lee and I have more than fourteen years of SEO experience. My human-centric beauty SEO goes beyond keywords, optimizing your online presence to not only attract the right beauty lovers but also transform them into raving fans who rave, review, and repurchase.

Some of the amazing brands I have worked with

Forget generic, get gorgeous: SEO tailored for beauty brands

Struggling to attract beauty shoppers and convert them into loyal customers? Generic SEO strategies often miss the mark, leaving your brand invisible to the very audience you’re trying to reach. This results in stagnant rankings, flat sales, and a missed opportunity to connect with passionate beauty shoppers.

Here’s how I bridge the gap:

1. Deep dive into beauty-specific search intent: I go beyond basic keyword research and delve deeper. This allows me to uncover the unique search terms, specific product ingredients, and influential voices that resonate with your specific target demographic.

2. Targeted content and optimized user experience: Armed with this in-depth understanding, I create highly targeted and engaging content your ideal customers are actively searching for. Additionally, I optimize your website to ensure a smooth and intuitive user experience, guiding visitors effortlessly towards making a purchase.

The outcome? A dramatic shift in the quality of your organic traffic and conversion rates. You’ll attract highly interested beauty shoppers, captivate them with valuable and targeted content, and empower them to navigate your site with ease. This translates to increased sales, brand loyalty, and ultimately, a thriving online presence within the beauty community.

Stop selling products, start selling experiences

Are your product pages failing to spark excitement and connect with potential customers? Flat photos and basic descriptions simply don’t cut it in today’s dynamic beauty market. They leave shoppers uninspired and unable to truly grasp the essence of your brand or the transformative potential of your products.

Here’s how I can help you unlock the full potential of your product pages:

  1. Craft a visually immersive experience: I go beyond basic product photography, helping you leverage stunning visuals like captivating high-resolution photos and engaging video content to showcase your products in a way that inspires and educates your audience. 
  2. Optimize for discovery and engagement: I understand the importance of visual search and social media marketing in today’s beauty landscape. I strategically optimize your product pages to be easily discoverable through visual search engines and seamlessly shareable on various social media platforms.

The result? Captivating visuals that drive product page engagement, spark impulse purchases, and foster an emotional connection with your audience. This translates to increased sales, brand loyalty, and a dedicated following of brand advocates who are passionate about your products and eager to share their experiences with others.

$9M+

Incremental Revenue for a Single Business

14+

Years of Experience

UK, EU & US

International Expertise

Beauty trends move fast, but does your SEO?

Is your current SEO strategy failing to keep pace with the dynamic nature of the beauty industry? Outdated strategies leave brands vulnerable to new trends, innovative competitors, and ever-evolving search behaviors. This can lead to stagnant growth, missed opportunities, and ultimately, a decline in visibility.

Here’s how I empower your brand to stay ahead of the curve:

  1. Continuous industry research and deep insights: I don’t settle for static solutions. I conduct ongoing research to stay abreast of emerging trends, analyze competitor strategies, and leverage data-driven insights to inform your SEO approach. This ensures your brand remains relevant, visible, and well-positioned to capitalize on new opportunities.
  2. Adaptable SEO strategies for long-term impact: I don’t believe in one-size-fits-all solutions. I adapt your SEO strategy to seamlessly align with the ever-changing beauty landscape. This includes incorporating voice search optimization, tapping into the power of emerging social media platforms, and strategically leveraging the latest trends to ensure your brand is discoverable by the right audience, at the right time.

The result? A future-proofed SEO strategy that attracts new audiences, empowers you to stay ahead of competitors, and fosters sustainable growth. By embracing adaptability and innovation, your brand can solidify its position as a leader within the ever-evolving beauty industry.

SEMrush Certified Agency Partner

I am a Semrush Certified Agency Partner

I am proud to be a Certified Agency Partner with Semrush. This certification showcases my expertise and proficiency in utilizing Semrush’s powerful tools to deliver exceptional SEO results for my ecommerce clients. By combining my deep understanding and experience of ecommerce SEO with Semrush’s advanced features, I am well-equipped to help my clients outrank their competitors, maximize online visibility, and drive sustainable growth.

What people say about me

Dan is a versatile marketing specialist with a proven track record of enhancing a business’s digital footprint and was the go to for advice on SEO at the firm. He’s strategic, commercially minded, and a great team player.

Rachel Francis
Fieldfisher
Source: LinkedIn Recommendations

Dan is a fantastic person to work with on digital projects. He’s always thinking of new ideas to solve problems, and was very helpful with my professional development in SEO when we worked together.

Daniel Cody
Evening Standard
Source: LinkedIn Recommendations
Georgia

Knowledgeable, trustworthy, patient, helpful … For any online work, look no further … My company genuinely believe we have struck gold.

Georgia Stylianou
Marshmallow
Source: LinkedIn Recommendations
Alanna

Delivered consultancy to improve our site SEO, improve search terms and make recommendations for general website performance. All of which were extremely useful … a pleasure to work with.

Alanna Clear
Parent Infant Foundation
Source: Google Reviews
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