Is Semrush’s new Personal Keyword Difficulty tool a game-changer?

Are you tired of sifting through endless keyword suggestions, unsure which ones you actually have a chance of ranking for? Well, say hello to Semrush’s new Personal Keyword Difficulty (PKD) feature.

What Sets Personal Keyword Difficulty Apart?

Forget generic, one-size-fits-all keyword difficulty scores. PKD is all about your unique ecommerce domain. While traditional Keyword Difficulty provides an industry-wide average, PKD digs deeper, analyzing the specific details of your website to provide a personalized score.

With PKD you can:

  • Focus your efforts on keywords within reach
  • Avoid wasting time on impossibly competitive terms
  • Craft a laser-targeted SEO strategy

I have wanted something like PKD from Semrush for a long time. I believe it will help speed up the keyword research and selection process. Most importantly, it will improve the results of clients’ SEO campaigns.

The Science Behind PKD

So how does Semrush’s PKD algorithm work? By considering several factors:

  1. Thematic Relevance: PKD assesses how closely your domain aligns with the keyword at hand. The more relevant your site, the lower your PKD score.
  2. Competition Level: Eyeing a keyword in a competitive niche? PKD factors in the overall competitiveness of the topic, giving you a realistic view of the difficulty ahead.
  3. Domain Metrics: PKD compares your domain to the leading sites currently dominating the SERP. It analyzes your site’s strength alongside your rivals, painting a comprehensive picture of your ranking prospects.

How to Harness PKD’s Power

Want to get stuck in with PKD? Here’s your step-by-step guide:

  1. Sign up for Semrush: Firstly, you are going to need a Semrush account if you don’t already have one.
  2. Enter Your Domain: Plug your ecommerce store’s URL into the ‘AI-powered – Enter domain for personalized data’ box. Semrush Personal Keyword Difficulty tool.
  3. Explore Keyword Suggestions: In the results table, you will see several columns. Two a named PKD and KD. KD is the original Keyword Difficulty score, which isn’t personalized. The PKD column is the new Personal Keyword Difficulty score.
  4. Integrate into Your SEO Strategy: The obvious next move would be to integrate the low difficulty, high volume, commercial and transactional intent keywords into your ecommerce SEO strategy.

The Future is Personal

Personal Keyword Difficulty is a powerful new tool at your disposal. No more shooting in the dark. With PKD, you’ll zero in on the search terms that you can actually rank for.

If you want help with your ecommerce keyword research, contact me here and we can arrange a call to discuss your business needs.

About the author

Daniel Lee

I am an SEO expert with 14+ years of experience. I create custom SEO and content marketing strategies for ecommerce businesses of all sizes, from startups to industry giants. My background includes a Master's degree in International Marketing (University of Law) and business coaching training from Cambridge Univerity's Møller Institute. This unique blend allows me to deliver strategies that drive significant growth and a competitive edge for my clients.

Boost your ecommerce success with the EcommElite newsletter!

Enjoyed this article? Get more like it—plus exclusive SEO and content marketing strategies—direct to your inbox every Friday. Click the button to subscribe to EcommElite now!

Sign up for our weekly trending topics newsletter

Sign up and we will send you trending topics for your content marketing every Monday. Categories will include: Fashion & Apparel, Health & Fitness, Beauty & Cosmetics, Home & Furniture, and Consumer Technology.