How to Choose the Right Ecommerce SEO Agency

You want your ecommerce business to stand out online and people to find your website easily. This is important for long-term success, and SEO is a great way to achieve this.

But there are many SEO agencies out there. How do you pick the right one? How do you find an agency that will help your ecommerce business grow? In this guide, I will show you what to look for and how to choose an ecommerce SEO agency that gets results.

Understanding Ecommerce SEO

Before you start looking for an agency, you need to know something – SEO for ecommerce businesses is different than SEO for other websites. Ecommerce stores usually have a lot of products, complicated website structures such as faceted navigation, and need special considerations like Google Shopping feeds. These things and others make SEO for ecommerce stores more challenging.

A good ecommerce SEO agency will know all about these challenges. They will understand your specific needs and create tailored plans to help your business succeed.

Defining Your Goals and Needs

You need to know what you want before you look for an ecommerce SEO agency. What are your business goals? What do you need from SEO? Do you want more people to find your website? Do you want to make more revenue? Do you want more people to buy your products? Maybe you want all of these things.

You should know exactly what you want to achieve. This will help when you talk to SEO agencies. You can tell them what you need, and they can show you how they will help you reach your specific goals.

Agency’s Ecommerce Experience and Expertise

When you look at an ecommerce SEO agency, find one that knows ecommerce well. They should have worked with many ecommerce clients before. They should know the platform you use, like Shopify, WooCommerce, or Magento and the agency should have a history of helping stores like yours succeed.

Let’s say you use Shopify. You want an agency that knows Shopify SEO really well. They should understand Shopify’s special features and limits, and how to make the most of Shopify.

Talk to the agency about their ecommerce SEO tactics. Ask if they know about product schema markup, see if they can make your site structure better, and find out how they do keyword research for product pages.

Services Offered

A comprehensive ecommerce SEO plan often has many parts. Make sure the agency you pick offers all of the services you need. These should include:

  • Technical SEO: Optimizing your site structure, website navigation, making your site load faster, and mobile optimization.
  • Content Optimization: Content creation and optimization, such as product descriptions, category pages, and articles, keyword usage, and engagement.
  • Link Building: Backlink acquisition from high quality, trusted, relevant websites to increase the authority of your website and improve rankings.
  • Local SEO: Local search results opt1#11imization if you have a physical store or serve certain areas.
  • Conversion Rate Optimization (CRO): Improving user experience through research and testing to increase sales and optimizing the conversion funnel.

Case Studies and Results

To see how well an agency works, look at their case studies and client testimonials. Find examples of how they helped ecommerce businesses like yours. See if they increased organic traffic, revenue, and sales for those businesses.

A good agency will be honest about what they have achieved. They should give you clear information that proves what they say is true.

Communication and Reporting

Good communication and regular reports are important when working with an ecommerce SEO agency. Ask the agency how they communicate with clients. Find out how often they give updates. Learn about how they share reports.

The agency should be clear about the work they are doing. They should give you detailed reports on important metrics, such as revenue, sales, and traffic from organic search. They should be open to answering your questions and to address your concerns.

Pricing and Contracts

Before you agree to work with an agency, make sure you understand how they charge for their services. Take the time to read what the contract says. Some agencies have package deals, others charge by the hour, and some charge based on how well they perform.

Make sure you know what services you get for the price they quote. Find out if there are extra fees for things like writing content or building links. Read the contract carefully. Watch out for hidden clauses. Avoid long-term commitments that don’t fit your business needs.

Mobile Optimization

Mobile commerce continues to grow quickly, with more and more people shopping on their phones. So it’s important to make your ecommerce store work well on mobile devices. A good SEO plan should include making your store’s mobile experience better.

Ask agencies how they handle mobile search optimization, and how they include mobile SEO in their overall plan.

Multichannel and Omnichannel Strategies

Customers want a smooth experience no matter where they shop. They might shop at your online store, your physical store, or on social media. They might use different devices too.

A smart ecommerce SEO agency should be able to make plans that work across all these channels. They should connect your online store with your other locations and platforms. This way, customers have a great experience everywhere they interact with your business.

Personalization and User Experience

Personalization and user experience (UX) are very important for ecommerce success. A good SEO agency will know this. They can help you make your website more engaging for your customers, making the experience feel more personal and tailored to each visitor.

Ask the agency how they handle personalization. Find out if they recommend dynamic content, product recommendations, and targeted landing pages. These things can make each customer’s experience unique.

Also, check if they know about conversion rate optimization (CRO). See how they can make your store’s user flow and checkout process better. Ask how they can improve the overall user experience (UX) of your website.

Scalability and Growth Strategies

As your ecommerce business gets bigger, your SEO needs will change. Pick an agency that can adjust its services as you grow. They should be able to change their plans to support your business over time.

Talk to them about how they’ve helped businesses at different stages of growth. Ask how they can help you reach new markets, offer new products, or target new types of customers.

A flexible agency that thinks ahead will be a great partner. They will help your business as it reaches new milestones and grows over time.

Data-Driven but Human Intuition

Data is important for ecommerce SEO success, but human intuition and creativity also play a huge role in staying ahead of the competition. Find an agency that uses data, analytics, and research to guide their decisions and plans, but also values new ideas and creative thinking.

The agency should provide insights about your target customers, your competitors, and your key performance indicators (KPIs). They should use this information to keep improving and fine-tuning your SEO strategy over time.

An agency that uses both data insights and creative ideas will be more effective. They will be better at delivering results and will help you stay ahead of the other businesses in your space.


Picking the right ecommerce SEO agency is an important choice. It can have a huge effect on how well your online store does, impacting how easy it is for your target audience to find your store. How many visitors your website receives and how much revenue your store generates depends on your SEO agency.

To find the best agency partner, you need to understand what makes ecommerce SEO challenging. You need to know what you want to achieve with SEO.

Look at each agency’s experience, services, results, communication, and prices. By doing this, you can find an agency that will help your business succeed in what is likely a very competitive space.

To start your journey to ecommerce SEO success, book a free ecommerce SEO analysis with me. I’ll look at your current setup and find areas where you can improve..

Don’t let your competitors rank higher than you. Take the first step towards growing your ecommerce business today.

About the author

Daniel Lee

I am an SEO expert with 14+ years of experience. I create custom SEO and content marketing strategies for ecommerce businesses of all sizes, from startups to industry giants. My background includes a Master's degree in International Marketing (University of Law) and business coaching training from Cambridge Univerity's Møller Institute. This unique blend allows me to deliver strategies that drive significant growth and a competitive edge for my clients.

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