It seems like these days, everyone and their grandma is starting an DTC e-commerce business, right? With so much competition out there, it can be tough to get noticed. But don’t worry, because there’s a secret weapon that can help you stand out: content marketing.
Now, before we dive in, let’s talk a bit about what content marketing actually is.
What is content marketing?
Content marketing is basically the process of creating really awesome and useful content to promote brands and their products/services. The great thing about content marketing is that it can take many forms like videos, audio, text, and more.
But it’s not just about creating content; it’s also about the strategy behind it. You have to figure out why you’re creating the content in the first place and how you’re going to distribute it to your audience. It’s a really effective way to get your message out there and connect with your target market.
Why is content marketing important for eCommerce?
Content marketing is super important for DTC e-commerce businesses. For starters, it’s a great way to boost brand awareness and recognition. Plus, it can help drive more traffic to your site and improve your SEO.
But that’s not all! By creating valuable content, you can position your brand and products as leaders in your niche. And the best part? All of these benefits can ultimately lead to increased sales, visibility and awareness.
What types of content can you use for DTC eCommerce?
Let’s talk about different types of content that you can use for your DTC marketing strategy.
Product descriptions
Product descriptions are often overlooked, but they can be a powerful tool for building brand awareness. When you write creative and unique descriptions, your audience may share them with others, which can help spread the word about your brand.
Technical content
Technical content, such as product specifications and tutorials, can also be valuable for your DTC marketing efforts. By providing helpful information, you can position yourself as an expert in your industry and build trust with your audience.
Articles
Writing articles for your website or guest posting on external sites is another great way to create engaging content that can drive traffic to your site. Just make sure to optimize your content with relevant keywords to improve your search engine rankings.
Video
If you have the resources, creating videos can be an excellent medium for content marketing. You can use YouTube to build your brand and engage with your audience, or share short-form videos on social media platforms like Facebook, Instagram, or TikTok.
Social posts
Social posts, including text posts, can also be a form of content. By sharing relevant and interesting posts, you can engage with your target audience and build a following on social media.
Reviews and testimonials
Don’t forget about reviews and testimonials! These are a type of user-generated content that can help to convert visitors and improve your SEO. Some products have even gone viral thanks to entertaining reviews. For example, this wolf t-shirt on Amazon has absolutely hilarious reviews. While you definitely should not be writing reviews for your own products and services, it is interesting to see that some reviews can help a product go viral.
Forums and Q&A sites
Finally, consider participating in forums and Q&A sites like Quora. By answering questions and providing valuable information, you can build your reputation as an industry expert and attract organic search traffic to your site.
How to amplify your content?
Alright, so you’ve produced some awesome content – now it’s time to get it out there and reach as many people as possible! Here are some of the most popular ways to amplify your content’s reach.
Share on social media
So, you’ve created some awesome content like articles, videos, or podcasts – now it’s time to share them with the world! Make sure to share your content on social media platforms where your audience hangs out.
To get the most out of your content, you can chop it up into smaller pieces and share them multiple times. This way, you can get more mileage out of your content and reach even more people.
When it comes to sharing your content on social media, don’t limit yourself to just your personal or company profile. You can also share your content with relevant communities on platforms like Facebook and LinkedIn Groups.
If you have a bit of a marketing budget, consider using paid social ads to promote your content. Platforms like Facebook Ads can be relatively affordable and help you reach new prospects that you may not have reached otherwise.
Content sharing sites
Did you know that there are tons of sites beyond the typical social media platforms where you can share your content with super relevant audiences? Check it out!
For instance, there’s Reddit, which has a subreddit for just about everything under the sun. And then there are sites like Growth Hackers that allow you to share your content with a highly targeted audience. By sharing your content on these types of platforms, you can not only get more awareness and traffic, but also acquire inbound links that can help boost your SEO efforts.
If you’ve got an email marketing list, you definitely want to make sure you’re sharing your new content with your subscribers through email newsletters. But, of course, you don’t want to bombard them with too many emails.
To avoid overwhelming your contacts, make sure you’re only sharing your best and most helpful content. And be sure to comply with GDPR regulations by only sending emails to people who have agreed to receive marketing communications from your business. That way, you can keep your subscribers engaged and happy, while also staying on the right side of the law.
Republishing
Another way to get your content out there is by republishing it on sites like Medium. But, it’s important to be mindful of how republishing might affect your SEO. When you publish duplicate content on these types of sites, it can cause problems.
However, Medium has a feature that allows you to set the original article on your website as the canonical source. By doing this, you’re telling Google that the content on your website is the original article, which helps to avoid any duplicate content issues. So, if you’re thinking about republishing your content on Medium or a similar platform, just make sure to take advantage of this feature to protect your SEO.
Wrapping up
If you have any burning questions about content marketing for your DTC e-commerce business, don’t hesitate to drop them in the comments below. We’re always here to help and happy to offer any advice we can!
And if you’re interested in learning more about our content marketing services, shoot us an email at hello@emiquent.com. We’d love to chat with you and see how we can help take your e-commerce business to the next level!
